About

I'm Brian Matthews — an enterprise AI strategist focused on how artificial intelligence changes the way software actually gets delivered, not just written.

Twenty years of delivery

For two decades I've worked in enterprise Salesforce delivery: the messy, high-stakes middle where business intent meets production systems. That work taught me something the current AI conversation mostly misses — software projects rarely fail because developers can't code. They fail because organizations struggle to coordinate delivery, preserve knowledge, and keep execution aligned with intent.

What I'm researching now

I'm exploring how AI can close those gaps:

• A system of intelligence — the layer that connects intent to outcome
• Organizational memory — capturing context and compounding knowledge
• Agent coordination — the AI Chief of Staff that makes a team of agents flow

The throughline is a shift I call moving beyond vibe coding, toward vibe delivery — making delivery itself fluent.

Elsewhere

I write essays under Thinking, share talks and conversations, and build in the open under Projects.

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